This promotional action consisted of distributing personalized pens as a visibility and recall tool within the healthcare sector. With a sleek, professional design and high-quality materials, the pens were delivered during medical visits, congresses, and in clinics, ensuring daily brand exposure. This simple yet effective strategy strengthened the lab’s positioning and built ongoing brand affinity. Each model was produced in the brand’s Pantone colors and is used exclusively by Química Montpellier in Argentina.