objective
Together with Audi, we developed an exclusive collection to communicate their alliance with Shell, reflecting the spirit of innovation and excellence that unites both brands. This co-branding project resulted in a line of premium items designed to reinforce brand presence in every interaction with the public. Each item combines functional design and premium aesthetics, creating an experience consistent with the performance, technology, and style values that define Audi and Shell, and demonstrating how merchandising can be a powerful communication tool and a way to connect leading brands.