The Silent Revolution of Artificial Intelligence in Advertising and Communication

In the fast-paced world of advertising communication, artificial intelligence (AI) has left a mark that is impossible to ignore. From hyper-personalized ads to fully digital models, AI is transforming the way brands communicate with their audiences. It is increasingly common to encounter announcers’ voices that do not exist, models that are virtual constructions, or actors […]

Who’s in Charge of Microeconomics?

Economic crises, especially those characterized by significant recessionary periods, produce temporary changes in consumer behavior. Since we cyclically experience these types of processes, you don’t need to be a consumer psychology expert to detect the typical reactions. First, there is a sharp drop in impulsive purchasing decisions. Consumers become more analytical and make strategic purchasing […]