Employee Gifts: Superfluous Expense or Strategic Investment?
In many companies, giving gifts to employees is a tradition that some managers see as a dispensable cost. However, a growing number of voices argue that these corporate gifts are an investment in employee morale, organizational culture, and loyalty. Which side of the debate is the truth? The Corporate Dilemma of Employee Gifts Every year-end […]
Pharmaceutical Merchandising “Communicating with Purpose: The Meaning of Merchandising in Healthcare”
In recent years, many local laboratories have strengthened their compliance policies, in line with what has been happening in developed countries for some time. A necessary and positive step. But in this process, a dangerous misconception has taken hold: the belief that every promotional item is an undue incentive. And so, thermoses, mugs, notebooks, pens, […]
The Silent Revolution of Artificial Intelligence in Advertising and Communication
In the fast-paced world of advertising communication, artificial intelligence (AI) has left a mark that is impossible to ignore. From hyper-personalized ads to fully digital models, AI is transforming the way brands communicate with their audiences. It is increasingly common to encounter announcers’ voices that do not exist, models that are virtual constructions, or actors […]
Who’s in Charge of Microeconomics?
Economic crises, especially those characterized by significant recessionary periods, produce temporary changes in consumer behavior. Since we cyclically experience these types of processes, you don’t need to be a consumer psychology expert to detect the typical reactions. First, there is a sharp drop in impulsive purchasing decisions. Consumers become more analytical and make strategic purchasing […]
Promotional Merchandising: Small Gifts, Big Results in Modern Marketing
As president of a leading company in communication through objects, I’ve witnessed firsthand how simple branded items can achieve what many costly campaigns often fail to do: create a lasting bond with customers and drive sales. In today’s digital era — where ads appear and disappear within seconds — promotional products literally place the brand […]