objective
We developed an exclusive collection of rugby balls for TotalEnergies, designed to strengthen their brand presence at sporting events and visibility campaigns. Each ball was conceived as a symbol of energy, movement, and teamwork—values that reflect the company’s essence. The design stands out for its precise application of the logo and corporate colors, ensuring a powerful visual presence consistent with TotalEnergies’ global identity. It’s a clear example of how merchandising can authentically and strategically connect the passion of sport with brand communication.